10 Small Business

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Startup Success Story: Markhor – Taking Pakistani Footwear to the Global Stage

February 11, 2026

Startup Success Story: Markhor – Taking Pakistani Footwear to the Global Stage Introduction Markhor is a pioneering Pakistani footwear brand that combines traditional craftsmanship with modern design . Started with a vision to showcase Pakistani talent, Markhor has grown into a globally recognized luxury footwear brand . The Startup Idea The founder of Markhor identified a gap in the market: 👉 High-quality, handcrafted shoes that reflect Pakistani culture and style The goal was to create footwear that could compete with international brands , highlighting local artisanship while appealing to a global audience. Early Challenges Like many startups, Markhor faced hurdles: Limited funding and small initial production Lack of international exposure Convincing customers to try a new local luxury brand The brand overcame these challenges by focusing on quality craftsmanship, unique designs, and direct marketing to international buyers . Growth Strategy Markhor grew through: Selling ha...

Startup Success Story: Top Fragrance – Turning Perfume Passion into a National Brand

February 10, 2026

Startup Success Story: Top Fragrance – Turning Perfume Passion into a National Brand Introduction Top Fragrance is one of Pakistan’s leading perfume brands, started with a simple goal: make affordable, high-quality fragrances accessible to everyone . Today, it is recognized for its variety, quality, and popularity among youth across Pakistan. The Startup Idea The idea behind Top Fragrance was clear: 👉 Offer luxurious-smelling perfumes at affordable prices Instead of targeting only high-end consumers, the brand focused on the mass market , combining quality scents with budget-friendly pricing. Early Challenges Like most startups, Top Fragrance faced challenges: Competing with established international brands Limited initial investment Building a recognizable brand name The founders tackled these challenges by leveraging social media marketing and influencer partnerships , creating a strong online presence with minimal investment. Growth Strategy Top Fragrance scaled its business...