Startup Success Story: Top Fragrance – Turning Perfume Passion into a National Brand
Startup Success Story: Top Fragrance – Turning Perfume Passion into a National Brand Introduction Top Fragrance is one of Pakistan’s leading perfume brands, started with a simple goal: make affordable, high-quality fragrances accessible to everyone . Today, it is recognized for its variety, quality, and popularity among youth across Pakistan. The Startup Idea The idea behind Top Fragrance was clear: 👉 Offer luxurious-smelling perfumes at affordable prices Instead of targeting only high-end consumers, the brand focused on the mass market , combining quality scents with budget-friendly pricing. Early Challenges Like most startups, Top Fragrance faced challenges: Competing with established international brands Limited initial investment Building a recognizable brand name The founders tackled these challenges by leveraging social media marketing and influencer partnerships , creating a strong online presence with minimal investment. Growth Strategy Top Fragrance scaled its business...
