10 Small Business

  Startup Success Story: Markhor – Taking Pakistani Footwear to the Global Stage Introduction Markhor is a pioneering Pakistani footwear brand that combines traditional craftsmanship with modern design . Started with a vision to showcase Pakistani talent, Markhor has grown into a globally recognized luxury footwear brand . The Startup Idea The founder of Markhor identified a gap in the market: 👉 High-quality, handcrafted shoes that reflect Pakistani culture and style The goal was to create footwear that could compete with international brands , highlighting local artisanship while appealing to a global audience. Early Challenges Like many startups, Markhor faced hurdles: Limited funding and small initial production Lack of international exposure Convincing customers to try a new local luxury brand The brand overcame these challenges by focusing on quality craftsmanship, unique designs, and direct marketing to international buyers . Growth Strategy Markhor grew through: Selling ha...