Start your clothing brand
👕 Start Your Clothing Brand in Pakistan – Step-by-Step Guide
Fashion never goes out of trend — and starting your own clothing brand is one of the best ways to build a name, earn profit, and express creativity. Whether you want to sell online or open a small boutique, a clothing brand can be started with smart planning and limited investment.
🧭 1. Choose Your Niche
Before anything, decide what type of clothes you’ll sell:
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Men’s Wear: T-shirts, kurtas, jeans, jackets.
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Women’s Wear: Abayas, suits, pret, or designer wear.
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Kids Collection: School wear, casual, or party dresses.
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Custom Clothing: Printed T-shirts, hoodies, or uniforms.
🎯 Tip: Start with 1 niche, then expand once you gain regular customers.
🧵 2. Plan Your Brand Identity
Pick a unique name, logo, and color theme that reflects your style.
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Keep your brand name short and memorable.
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Design a simple and attractive logo for online use.
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Create social media pages with the same branding.
🏭 3. Arrange Manufacturing
You can produce clothes in two ways:
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In-House Production: Hire tailors and make custom designs.
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Outsource: Buy from local factories and add your brand label.
Start small — 20 to 50 pieces per design are enough for testing.
💰 4. Investment Required
| Item | Approx. Cost (PKR) |
|---|---|
| Fabric Purchase | 50,000 – 1,00,000 |
| Stitching / Tailoring | 30,000 – 80,000 |
| Branding & Labels | 10,000 – 20,000 |
| Photography & Marketing | 15,000 – 30,000 |
| Website / Online Store | 10,000 – 25,000 |
| Total | 1 – 2.5 Lac PKR (Minimum) |
📈 5. Expected Profit
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Profit margin: 30% – 60%
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Monthly income (small setup): PKR 50,000 – 2 Lac
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Large-scale brand (online & wholesale): PKR 5 – 10 Lac+
“Start with quality, not quantity. Loyal customers will build your brand.”
🛍️ 6. Where to Sell
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Create an Instagram page or Facebook shop
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Sell through Daraz or Shopify
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Open a small boutique in your city
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Promote through influencers and WhatsApp groups
⚙️ 7. Marketing Tips
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Hire models for photo shoots.
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Run small Facebook or Instagram ads.
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Offer discounts for first buyers.
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Focus on packaging and customer experience.
💡 8. Expansion Ideas
Once your clothing brand grows:
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Launch your own website.
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Add accessories (bags, scarves, shoes).
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Offer custom design or tailor-made options.
🏆 Final Thought
“Every big fashion brand started from a small idea. Take the first step — the rest follows.”
A good design, consistent quality, and strong branding can turn your clothing brand into a nationwide name.
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